We didn’t need more traffic. We needed to stop losing visitors.

How we used an exit-intent strategy alongside an ecommerce brand’s existing forms to turn high-intent exits into new subscribers and new conversion opportunities.

Focus: List growth
Tool: Klaviyo Forms
Trigger: Exit intent
Period shown: Last 7 days

The quiet problem

People are leaving, and most never get a second chance

A lot of brands focus heavily on getting people through the door.

More adsMore trafficMore campaigns

But underneath all of that, visitors leave without giving the brand another chance to bring them back. That was the opportunity we saw with this ecommerce brand.

The problem wasn’t a lack of forms. It was that the forms were treated as individual tools, not parts of one customer journey.

A first-time visitor shouldn’t see the same experience as someone who has spent several minutes exploring products and is now moving the cursor toward the exit. So instead of adding another generic popup, we asked: what can we show someone at the exact moment they’re about to leave?

The strategy

We gave the exit-intent moment a job

The new form wasn’t designed to interrupt every visitor. It steps in only when someone is already showing signs of leaving, and it works with the existing forms instead of competing with them.

STAGE 01

First interaction

New visitors meet the brand’s existing sign-up forms, exactly as before.

Existing forms

STAGE 02

Continued browsing

People who keep exploring see messaging that matches what they are looking at.

Relevant onsite messaging

STAGE 03

Exit behavior

When a visitor heads for the exit, one final, well-timed opportunity appears.

Exit-intent form

Instead of asking for attention repeatedly, we created one final opportunity to earn it.

The results

And the numbers made the case

A 16% submit rate means roughly 1 in every 6 views became a submission. That doesn’t come from simply adding a popup. It comes from putting the right interaction in the right moment.

1 in every 6 people who saw the form submitted it.

Viewed forms

15K

Submits

2,400

Screenshot from the form’s Klaviyo analytics, last 7 days, Placed Order metric. Brand name withheld for confidentiality.

The bigger lesson

Exit intent shouldn’t mean one last desperate popup

What it usually is

“Wait! Don’t go! Here’s a popup.”

What it should be

“We’ve recognized that you’re leaving. Here’s one more reason to continue the conversation.”

That shift changes how you build the experience. We weren’t trying to force every visitor into a form. We were building a system that recognizes when a visitor is worth re-engaging and gives them a relevant next step.

We didn’t add another form. We added another opportunity to convert intent.

How many visitors are you losing right now?

Let’s look at your forms as one journey and find the moments where your subscriber growth is slipping away.

Book a strategy call