Plain answers to the email and SMS questions brand owners actually search for: what to fix, what good looks like, and which flows to build first.
Most published figures land between a quarter and a third of store revenue. Here is where that number comes from and how to read yours.
Spam placement in Klaviyo is almost always an authentication or reputation problem. Here are the 9 checks I run, in order.
Seven Klaviyo flows cover the whole customer lifecycle. Here is the trigger, purpose and message count for each one.
Skincare runs out, gets used daily and needs explaining. Here is how I turn that into flows, segments and campaigns that bring buyers back.
All three connect to Shopify directly. The right pick depends on how deep you want to go with data, flows and SMS.
Klaviyo says aim for 3% or higher. Other published averages run from about 2% to 11%. Here is why, and what to aim for.
Low email revenue is rarely about subject lines. These are the 7 things I check first, starting with your flows.
What to send after the first order: thank you, how to use, cross-sell, review request and replenishment, timed around delivery.
Drinks and consumables get finished fast. Here is how I use email to win the second order, time reorders and move buyers to bundles.
Email marketing cost comes down to five parts. Here is what each one is, what drives it and how to compare quotes.
Published data puts flows at 30% to 41% of email revenue from a tiny share of sends. Here is how to read your own split.
A weak abandoned cart flow usually has the wrong trigger, bad timing or one generic email. Here is how to fix each part.
A welcome series works best with four to five emails over about two weeks. Here is what to say in each one.
Most subscription churn is preventable. Here are the emails I set up for upcoming orders, failed payments, skips and cancellations.
A freelancer gives you one specialist. An agency gives you a team. Here is how to tell which your brand needs.
I build and run email and SMS retention for ecommerce brands. Let’s look at where your revenue is hiding.